Posting this as info since MEIEJ is in the 8.30pm slot, but Star Plus might be considered evidence in the current situation - with the football World Cup as viewership-competition - that if the tracks work and are not disinteresting and/or distasteful to mass-audience, then the viewership doesn't get staggeringly less.
On a positive note, MEIEJ's viewership is in the same league as the other fictional serials of the channel.
So even with absolutely no MEIEJ promo since more than a month, we're not doing worse in viewership-amount than the serials which have had a little or much promotion during the past 30+ days.
^FIFA World Cup affected the 8:30pm,9pm and 9:30pm slot on all GEC's.
Pre-show and live game ate up the ratings of fiction shows.
Edited by leelaa9 - 11 years ago