Because Colors are the only ones who are less considerate of actual viewership, and instead more focussed on reactions on twitter and fb, and confuse online praise and criticism as replacing majority-audience.
Star and Zee have minimal online interaction with fans, and keep most of their focus on TRP to see what is working and what is not.
Online opinion is like a customer-service ledger at the door of a shop or restaurant. It lets you see what people like or don't like. But it matters only if those opinions match with the profit and loss of the mentioned items.
If online opinion contradicts majority-audience, the channel is expected to sit and ask for the opinions of experienced sponsors and others who have money riding and a damn good idea what will not work. Instead, they are more considerate of fans praise and criticism, even when it goes contrary to the offline situation. And even in that, they try to highlight the opinions that praise their ideas, even as those ideas get lapsed viewership each week. If they would focus more on actual viewership and TRP, we might avoid overtaking Sony and SAB in the downward scaling.
Edited by leelaa9 - 11 years ago