colors opted out of tam for mb

Well tam is use by advertisers , so it does not matter if colors pulled out of it , advertisers will still use it or color needs to provide some other measure for success of a show .

I don think MB was the reason for colors going out if tam .

And audience always has the remote in thier hands which is more powerful.

Colors or cvs will not waste thier time on serials which do not have audience appreciation. Ultimately hey are in business to make money.

Can anyone tell me without weekly TRP's how long it will be for the channel to realize a flop track.

Originally posted by: subashni

Can anyone tell me without weekly TRP's how long it will be for the channel to realize a flop track.

I am guessing below 1.5 ...

colors pulled but advertisers are still supporting tam
so eveen if colors stop...how will they run shows without sponsorers...😆

Relax. Nothing such is going to happen. Advertisers need numbers to find out their advertising reach ... they surely have a system in place to measure viewership.

So, even if Colors pulls out of TAM ratings, sponsors and advertisers won't. We will still get TRP's. And this will ensure we get sensible tracks.