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What goes around, comes around?
It's simple arithmetic for Saurabh Tiwari, producer of Madhubala Ek Ishq Ek Junoon, which costs an estimated 9 lakh per episode according to industry insiders. "The TV industry is more aggressive in its attitude now," he opines, adding, "The newer producers are ready to invest any amount of money in their shows because the returns are greater. There was a time when special episodes, which required a more expansive budget, were shot once in a blue moon. But now, nearly every month serials have a special episode wherein from costumes to sets, everything is larger than life. Toh iss sabse cost of production toh badhegi na!" Adds Sinha, "Producers are investing more because their serials are getting huge money in return from commercials aired during breaks. Once a serial is a hit, every product wants to get associated with it and FMCGs also have bigger budgets to be able to do that without thinking about financial restrains."
It's simple arithmetic for Saurabh Tiwari, producer of Madhubala Ek Ishq Ek Junoon, which costs an estimated 9 lakh per episode according to industry insiders. "The TV industry is more aggressive in its attitude now," he opines, adding, "The newer producers are ready to invest any amount of money in their shows because the returns are greater. There was a time when special episodes, which required a more expansive budget, were shot once in a blue moon. But now, nearly every month serials have a special episode wherein from costumes to sets, everything is larger than life. Toh iss sabse cost of production toh badhegi na!" Adds Sinha, "Producers are investing more because their serials are getting huge money in return from commercials aired during breaks. Once a serial is a hit, every product wants to get associated with it and FMCGs also have bigger budgets to be able to do that without thinking about financial restrains."
Marathi TV
