To get an indication of what the kerfuffle means for STAR, try this. The effective ad rates (not card rates) on KSBKBT (prime time) are Rs 6 lakh per 30 seconds, that is, Rs 2 lakh per 10 seconds. (At its peak, cricket sold for Rs 5 lakh per 10 seconds on Ten Sports during India's tour of Pakistan last year.) Compare this to other popular STAR Plus shows such as Kumkum and Bhabhi in the afternoon time band: a 30-second spot on these two is priced at Rs 3 lakh (that is, Rs 1 lakh per 10 seconds). The rate on the recently concluded talent hunt show Indian Idol, that gave Sony a big lift in terms of channel share, was Rs 1.5 lakh per 10 seconds (according to media planners the effective rate might be lower since Sony sells airtime not on a programme-by-programme basis like STAR Plus but as a package), while ZEE's popular Astitva goes at Rs 1.1 lakh, for 10 seconds....
NOW YOU CAN UNDERSTAND WHY WE DONT GET TO SEE MUCH KUMKUM ADS ON STAR!!😉😆