ANURRADHA PRASAD, BAG FILMS CMD
For not only bagging lucrative programming contracts for her company BAG Films, but also launching a media institute situated on a swanky campus in Noida on the outskirts of Delhi to impart much needed training in television and media.
For a person who began as a trainee in the now defunct TV wing of the Press Trust of India slightly over a decade back, Ms Prasad hasn't done too badly.
Notwithstanding the fact that she is former I&B minister Ravi Shankar Prasad's younger sister and wife of Congress Member of Parliament Rajiv Shukla, Prasad's success story has got a lot to do with a can-do attitude. Just before the general elections when Star News gave her a big show on rural India, few thought she would be able to jazz up rural programming, while carpers claimed her contacts got her the deal.
Awards for BAG-produced Haqeeqat on Sahara One proves it's not a flash in the pan and the good ratings that Kumkum has got on Star Plus in the afternoon highlights serious work is being put in by BAG Films across a range of programming genres.
Year 2004 has actually seen BAG Films emerge as a serious supplier of TV content, breaking the stranglehold Mumbai-based houses working on an assembly line production mode have long enjoyed.
