Forget about Zee, other than KKB, I don't follow any other daily fiction soaps of any Hindi GECs and I'm glad for that. especially during last 1 yr have completely cut off, atleast earlier used to randomly flip thru dailies once in a while on weekdays but no longer do that..😊 Being online sometimes do come across high point spoilers/articles of various fictional shows so do have a fair idea on what's happening in TV world, but nothing is entertaining nor intriguing to hook up to a daily. 😒
Several new Hindi dailies that have started in the last 1 or 2 years with much fanfare, heavy budgets, big star cast etc. have already shut down, few are shutting down and few are on radars of channels..now couple of great production quality and good content shows also couldn't get audience acceptance. 😛 Its high time channels, producers, creatives, writers and advertises wake up and collectively spend time, money and efforts for once and do a proper market research of both urban and rural Indian markets about daily fiction worlds outreach, time slots, focus areas, emotional connect of different sections and acceptance to different genres..Current Indian households are far more informed, opinionated and well read but with lesser attention spans and more available choices when compared to 5 years back..while majority still continue to relax and want to get entertained at home before TVs.
Coming to Zee, after many years of lull period and giving away their market position to other GECs, Zee channel heads definitely made an attempt to fix their weekend and weekday programming right from 2016 onwards, above all Zee TV now has new CEO and Biz heads. Also this team needs to be credited for not hastily keep changing time slots or pulling down their dailies overnight making cast, crew and producers jobless on roads, unlike some other channels.
One good thing about current Zee team is, they are less interfering when compared to other channels in creative aspects of their shows and even in operational functioning they seem to be supportive to their producers. Their interest is majorly confined to marketing and promotions. That's also a bad thing since they have no control or less supervision, hence seem to be taken for granted by creative and production teams and often are clueless about various track happenings of their shows. In such cases even great efforts in marketing and promotions may not reflect ground reality nor can they be sustainable to deliver results always nor can be trusted by audience.. both need to be balanced..😳
Coming to change in logo color to orange of Zee from blue, not sure how from 17th Oct onwards Zee daily shows can reflect new tagline 'aaj likhenge kal' motto with new logo 😕 as NONE of current shows are so progressive, positive or happy or energized.. 😆
PS. I want to be proven wrong, but observing Indian mass mentality in recent times, expecting people during current season to sit thru 4.5 hrs at their homes to watch a telefilm on a Monday is absurd (diverse audience sits thru sometimes to watch sports on weekdays for long duration's but not telefilms) and above all terming it as a 'blockbuster' maha sangam in a confusing promo is reflecting their ignorance plus arrogance..😳
For better outreach and to grab TRPs they could have telecast ZRA2017 event on 14th Oct, Sat evening and instead aired this logo launch mahasangam special on 15th Oct, Sun afternoon.
Edited by LA2725 - 7 years ago
Mannat Har Khushi Paane Ki
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