The countdown has begun…start voting now!

The countdown has begun…start voting now!

Sony Entertainment Television Presents

"Fair One Face of the Year Award"

in association with Fair One Filmfare Awards

Mumbai, February 19, 2007: Sony Entertainment Television takes pride in presenting Anusha Dandekar, Onjoliee Nair, Vipasha Agarwal, Kangana Ranaut and Nauheed Cyrusi as the nominees of this year's 'Sony Fair One Face of the Year Award' in association with Filmfare. With their vibrant personality and timeless appeal these young women are seen as icons for today's youth and generation, making a mark in the entertainment industry. A true combination of femininity and strength, these young women represent a generation that believes in 'beauty with a purpose'.

Over the years, this award has gained immense popularity among the other categories as it offers the viewers a chance to select their favourite star. While Filmfare Awards is gearing up to crown the best from the Hindi film industry, we are inviting the viewers to vote for their choice of the 'Sony Fair One Face of the Year Award'.

Viewers can now vote for their choice of 'Sony Fair One Face of the Year' by sending SMS FACE to 2525 from their mobile phones. The voting will be open from February 19-24, 2007 across India.

Commenting on the award, Dr. Anuj Saxena, Director Marketing, Elder Pharma said, "This award has been instituted to acknowledge the face that best represents beauty and a strong character. We, at Fair One, truly believe that it's not only external beauty, but also other individual characteristics such as demeanor, resilience, discipline and integrity which make a 'beautiful' person."

Reinforcing the reason to institute such an award, Albert Almeida, Executive VP & Business Head, Sony Entertainment Television said, "We have always celebrated womanhood through our line up of programming over the years. We have launched several faces and provided women with substance, one of the largest platforms to display their talents. In this endeavor we are happy to partner with Filmfare Awards and Elder Pharma in presenting this special award."

So vote now for your favourite

'Sony Fair One Face of the Year'

&

catch the winner at 7.30 pm on February 25, 2007

Only on Sony Entertainment Television.

About Sony Entertainment Television

Sony Entertainment Television (SET) India, India's No. 2 general entertainment television channel, is backed by Sony Pictures Television International (SPTI). Its channels include Sony Entertainment Television, MAX, SAB, AXN, PIX and ANIMAX.

Known for its innovative concepts and exciting formats, Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 38 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Middle East, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles.

Sony Entertainment Television is a part the network of channels distributed by The OneAlliance - a joint venture between SET India Pvt. Ltd. and Discovery Communications India. Other channels in TheOneAlliance network include MAX, Discovery, Discovery Travel & Living, SAB TV, MTV, Animal Planet, AXN, ANIMAX, NDTV 24X7, NDTV India, NDTV Profit, NICK and Ten Sports.

For further information on Sony Entertainment Television, please log onto https://www.setindia.com

About Elder Pharmaceuticals:

Elder is a Rs.350 crore company with a strong portfolio of brands across the pharmaceutical and FMHG sector. With dominant products like Shelcal and other well-know brands like Fair One, Tiger Balm, AM-PM mouthwash and Blistex lip care products. Elder is determined to achieve a prominent place in the national and international Health Care arena. Elder welcomes the role of celebrating talent and beauty in any field an undertaking that the company continues to support and encourage through all its ventures.