A homegrown personal networking platform launched its new election campaign - The Ungli Campaign - in collaboration with Bollywood artists and the Band of Boys.
The campaign was launched with a catchy up-beat song called the Ungli Song', which features Bollywood celebs like Arbaaz Khan, Sonu Sood, Ritesh Sidwani, Mini Mathur, Esha Deol, Prachi Desai, Kritika Kamra, Pooja Bedi among others.
The Band of Boys conceptualised a very tongue-in-cheek and catchy song that the youth can relate to, and essentially what The Band of Boys stand for, called The Ungli Song.
The song's lyrics take a satirical dig at the recent political faux-pas like connecting rape with eating chowmein, the fun in riding on roads full of potholes.
The song also marks the comeback of the Band of Boys along with Shibani Kashyap joining the band as part of this Ungli Song'. "It was great fun connecting with old pals and working on the song. We are sure everyone is going to love it", said Karan Oberoi of The Band Of Boys.
This new feature is aimed at engaging Indian youth in conversations on various topics surrounding the upcoming election and encourage them to go vote.
The campaign was launched on the day the Lok Sabha Polls kicked off. Th e-campaign aims to engage users in election related topics, join discussion forums, engage with polling booths as well as find out their polling booth location.
[YOUTUBE]http://www.youtube.com/watch?v=jFOK7HuClIs[/YOUTUBE]
