Has timeslots affected Sony shows?-Article

Armu4eva thumbnail
Posted: 13 years ago
#1
Excerpt ---

The timeslot of shows were reshuffled to accommodate Balaji Telefilms'Kyaa Hua Tera Vaada. Saas Bina Sasural was shifted an hour early from the original time slot of 10 pm. While Kuch Toh Log Kahenge and Dekha Ek Khwaabwere made 30 minutes from 45 minutes. As a result, the time slot of Dekha Ek Khwaab was pushed fifteen minutes early to 8.30 pm.

However Sneha Rajani, Senior Executive Vice President & Business Head - SET (SONY Entertainment Television) is unperturbed, "We always expected this. If you move a show, there will be turmoil in the first 5 weeks and we are only in the third week. Most importantly, this drop has been marginal and could have been due to other reasons as well. We are very confident that things will get better soon."

Virendra Shahane, Head of Fiction, SET also dismissed the drop saying the numbers will rise. "Our real challenge is Director Kut's Kuch Toh Log Kahenge, we have decided to retain at 8 pm for we want this older man younger woman romance to fight it for itself."
Edited by Armu4eva - 13 years ago

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daffodil81 thumbnail
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Posted: 13 years ago
#2
Fight for itself 😕
DKP should take CVs to task and start giving meaningful tracks & most IMPORTANT Ashni ROMANCE & Touch

Thanks Tanu
ALEHA2011 thumbnail
14th Anniversary Thumbnail Voyager Thumbnail Commentator Level 1 Thumbnail
Posted: 13 years ago
#3
tfs hope to get better trps next week.
Armu4eva thumbnail
Posted: 13 years ago
#4
So KTLK has 5 weeks. ..for turn around.. 🤔
aekiel thumbnail
15th Anniversary Thumbnail Visit Streak 500 Thumbnail + 6
Posted: 13 years ago
#5
By Virendra's statement, it does look like Sony cracked the whip a few days ago, which's led to improvement in the serial.

But "our real challenge" also seems to imply that the serial isn't doing as well as they expected it to. This is no surprise, but to hear it from their mouth makes it a bit worrying for KTLK's future.

But I believe KTLK is being made the sacrificial lamb as the competition at the 8pm segment is too strong for Sony to put a new serial in ( which is why the new serial was shifted to 7.30 from 8)


vasanthi16 thumbnail
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Posted: 13 years ago
#6
Am confused...does this mean KTLK will remain at the 8 pm slot and has to improve otherwise it will be stopped...or does it mean they expect the TRP numbers will rise after 5 weeks which had fallen due to time slot change ????

So if KTLK numbers don't improve in 5 weeks then what ????😔
ALEHA2011 thumbnail
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Posted: 13 years ago
#7
i personally think they wont stop it as need something really solid to be put at 8pm slot other wise it will also have really bad trps thats why they have taken a safe option of SV being aired at 7.30pm.
ApoorvaFan thumbnail
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Posted: 13 years ago
#8
Sony has a special sympathy on this old man-young girl love story which is fighting tough competetion. This is their Bali ka bakara as I mentioned ...
They have made this as scape goat
Krrish4You thumbnail
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Posted: 13 years ago
#9
@Tanu: tfs..:) looks like sony hs told ktlk team to improve their script as it hs to fight for itself..:) gud thing is that it hs finally woken up cvs, & BD's hv suddenly vanished frm the show.. Just hope trp increase for god sake..:) sony wale knws that 8pm slot is very tough one so they hv left it to ktlk cvs to bring glory in that time slot..
ivy_11 thumbnail
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Posted: 13 years ago
#10
Hopefully the CV's will sit up and take notice of viewers feedback.

Thanks for sharing

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