dont understand?????????

I dont understand dat how come noone knows who ARJUN PUNJ is ?????? He had 2 fake his own identity. He is a big name n there must be news n interviews of his in newspaper , magazines , tv n i dont think it is showed only in shimla but all over i.e. him being d youngest n successful business man, bachelor??????????? Did d writers not think abt all dis.n ppl inb media world shd know abt him n may b seen him.