KBC's personal touch

Panchkoti Mahamoney Kaun Banega Crorepati" on Sony has shown five weeks of incredibly strong performance proving that knowledge is a theme preferred by the junta.

Another factor that has been drawing audiences is that "KBC" is focussing on the lives of the contestants. It has featured a contestant - a farmer's widow, whose husband committed suicide. She walked away with lakhs of rupees along with the hope of supporting her family. Then there was the physically challenged Yusuf Mallu, who lost his ability to walk after an accident, but didn't forgo his determination to make it to "KBC". On the hot seat this season, weeping like a child after attaining his dream, Mallu was reassured and comforted by show host Amitabh Bachchan, who is regarded as a big factor for the show's success. The success of this show has pushed Sony TV on the number two spot in the GEC ranking.