Marketing Techniques the CV's need to redo!

Originally posted by: gksk

I LOVED your post.👏👏

Big MWAAAH to you.

But seems like PH and CVs are deaf and blind and lunatic, all at once.

They don't seem to care.

They seem to be doing everything possible to ruin our most favorite show.😭😭

Dekhna hai to dekho. Remember? 😭

Well, today after seeing the spoiler pics I am going to skip today's epi and watch Balika Vadhu instead. I don't even wish to spend time on live updates. Will just come later on to read written update.

Originally posted by: komalsirwani

Okay guys..im studying marketing and i see no use of the marketing techniques ive learnt being followed by the CV's/ Producers of the show..So im here to give my inputs on how to analyse the market to promote their show better!

First tool in the marketing of your product(in this case, the show IPKKND) is doing a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis of the product..

Lets look at what are the SWOT of IPKKND

Strengths: The biggest strength of the show is its storyline, its characters that are close to practicality and the mills and boons romance between the leads who share a passionate chemistry!

Weaknesses: The loopholes in the story where the CVs leave major issues hanging like "why dint anyone find out how was ASR safe from the kidnapping? Why dint anyone ask ASR about sending shyam away? Why did ASR not see to it that a man as dangerous as Shyam is left out in the open, he can even kill ppl, proof being ASR was planned to be killed by Shyam and ASR knows that!" and a lot more such loopholes

Opportunities: Opportunities come with tracks that can spice up the story and ensure great viewership..The Redemption track was much awaited after the kidnapping where the viewers wanted to see a regretting ASR that could bring changes to his character which happened much later after much complaints of the viewers.

The second opportunity available now, is the shaadi track where a big fat wedding can be planned with a lot of celebrity guests to ensure viewership..However, so far what we get to see is the functions happening in one episode each while the drama associated with the sister and brother in law bring dragged to two or more episodes after that. The drama quotient, however necessary, CV's forget that enterainment is what the viewers look forward to, at the end of the day! Well, we still have time here, hope they recover soon

Threats: Threat is another show running a parallel wedding track that is being covered by every news channel due to its entertainment quotient being in full swing and it being a really BIG FAT indian wedding..CV's i hope u get the clue here!

Also, apart from the SWOT analysis, any products USP(Unique Selling Proposition) must be first identified,

USP is that one quality of the product that makes it unique and appeals to the market

Needless to say, The USP of the show IPKKND, is the romantic different love story depicted with perfect chemistry between the leads..and also the close relations in the show!

While the chemistry must be used to increase viewership, the CV's forget to include this chemistry in their spoilers, promo's and precaps, remember CV'S USP sells the show maximum

While the relations of the brother sister were something the audience saw as unique in ure show, are seen fading now where the sister who never had anyone else other than her brother since their parents death and whose practically raised the brother is seen hiding her life's biggest truth and cheating on him! again missing out on the USP and making it like all other SP serials of cheat and dishonesty, broken relations..wrong move CV;s

While i agree that drama, is necessary to keep the show moving, at the end of the day, entertainment is what drives a viewer to the show..example the show during payash's wedding had the highest E-factor and minimal drama to give it a right balance..

CV's i hope u redo ure marketing techniques a little and bring the show back on track.

P.S this post is purely my opinion and i do not intend to offend anyone through this

P.PS I had to re-type the whole thing thrice because of bad internet network..and hence im hoping a lot of feedback on this post,.

Thank you.😳

Originally posted by: Risha.J

Hahahah you did a SWOT analysis. I remember learning about that.

Totally agree with every point put forth. Also, they need to be GRAND! Aunties that watch TV serials like things that are grand and elegant. And the promos need to spice up as well

Originally posted by: rightknell11

The only USP this show has to offer is the chemistry between Arshi. That's all. Up until about 195 episodes the story was great. It has been down the hill ever since. Since end of June when Arnav was saved and returned back to this day, there has been no effort to push for proving Shyam's truth, no body except Nani knows in what circumstances Khushi and Arnav got married, no body could prove that Shyam kidnapped Arnav even two strong witnesses were brandished as nonsense, instead time was spent on honeymoon in Bali, Heer-Ranjha love story, Masala Mama addition, Bubbly's pranks all tracks that not one bit added anything to the story-line and the most important of all, when Arnav asked Khushi why she said, "Aaap Anjali ji ko chhod kyun nahi dete?" to Shyam that night, she had no defence to offer. Such is the sad depraved storyline that we so tolerate just because of Arshi.

Originally posted by: LaraHeer

Nicely stated!!!