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Posted: 19 years ago

http://www.deccan.com/Hyderabad%20Chronicle/Hyderabad%20Chro nicleDescription.asp#Karunya%20to%20croon%20for%20Sanjay%20D utt


Real talent always finds appreciation. Karunya may have lost the Indian Idol 2 finals but has earned a fan in movie director Vidhu Vinod Chopra. Interestingly, it was the latter's sister Shelly who is based in the US who was hooked to Karunya's voice and was desolate when he lost. Vidhu, who was holidaying with his sister, was taken aback by his sister's reaction and instantly decided to work with the youngster. The end result, Karunya is singing a song for the sequel to Munnabhai MBBS, Munnabhai 2nd Innings, which is due for release on August 25.

Says a delighted Chopra, "Karunya is a very talented boy and he has sung the song really well. I must confess that this song was not easy to sing since it had a high range in some notes and a low scale in others but he managed to sing the song really well. This boy will certainly go places."

When questioned as to what motivated Vidhu to take such a big risk by signing a newcomer, pat comes the answer, "Well nobody gave me a break when I was a newcomer and I believe that talent deserves a chance. Also I have a soft spot for South Indians. I think that they are very cultured and humble people and I found that endearing quality in Karunya," he says. Karunya will be doing the playback for Sanjay Dutt. Does he believe that the singer's voice matches that of the actor? "His voice suited the song and that is what is most important. The fact that he sang for Sanjay Dutt is secondary. And mark my words, this boy will go places," he says.

Edited by sonyaee - 19 years ago
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Posted: 19 years ago
'Indian Idol' runner-up sings for Munnabhai
Courtesy: IndiaFM
Wednesday, May 10, 2006

'Indian Idol' runner-up Karunya has bagged his first professional singing assignment in Vidhu Vinod Chopra's Munnabhai 2nd Innings. Highly impressed with his vocal skills, producer Vidhu Vinod Chopra got the talented and versatile singer to record a track 'Aane Char Aane' for his forthcoming comic caper. The track will be picturized on Munnabhai himself, Sanjay Dutt.

With lyrics by Swanand Kirkire and music by Shantanu Moitra, 'Aane Char Aane' was recorded by Karunya at Media Mind Studio in Mumbai. Vidhu Vinod Chopra and director Rajkumar Hirani too were present at the recording. Vinod thought Karunya being a new singer, will probably take the entire day to sing the song, but he finished in fifteen minutes flat.

Vinod discovered Karunya in a rather interesting way. He was in Los Angeles, writing his next script. His sister, Shelly, who was visiting, burst into the room in tears. Vinod thought something dreadful had happened. But Shelly was crying because she had just found out that Karunya had not become the 'Indian Idol'. Vinod had no idea who Karunya was, but found out as soon as he returned.

The film's music composer Shantanu Moitra did his voice test and soon Karunya got the famous 'Jadoo ki Jhappi' from Vidhu Vinod Chopra and Rajkumar Hirani. The light-hearted comedy, starring Sanjay Dutt and Arshad Warsi, is slated for release on August 25.

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Posted: 19 years ago
What are Idols Sandeep and Karunya up to?

Abhilasha Ojha | May 08, 2006 13:09 IST

Reality television show Indian Idol II has not one, but two clear winners.

Karunya and Sandeep felt the sweat on the palms of their hands and on their foreheads, even as anchors Mini Mathur and Aman Verma got ready to announce the name of the second Idol.

Another name was going to be added to the list of a frenzied, "reality-bitten" nation, and both waited anxiously to hear which of their names would be called out.

Karunya: Of course, I'll win!



"I was getting a little impatient especially towards the end, the wait was killing," smiles Karunya, the runner-up.

Meanwhile, Sandeep, official Indian Idol for 2006, is getting used to a new tune. For a boy who had never dabbled in money matters, the 22-year old will now try and manage a contract worth Rs 1 crore, a musical career complete with albums, videos, ribbon-cutting ceremonies and what have you.

"A kurta pyjama-clad, desi guy, with lots of oil in his hair," as Farah Khan calls him, "who lacked charisma initially," throws up nearly 1,22,000 results on Google today.

Sandeep: Waiting for D-day

Within minutes of winning the title, Sandeep has given interviews to nearly "200 media persons," has secured himself a manager, gelled his hair, is donning a new look courtesy the channel's makeover artistes who are giving him a new wardrobe, and yes, by the time you read this article, he will be in Sony's recording studio preparing for an album that will be ready to hit the market by next month.

"I won't change even if my life has undergone a drastic change," promises Sandeep rather philosophically, as we start our interview, finally, at 11 pm -- after he's tirelessly done interviews and photo sessions, gone over recording contracts and met celebrities.

He is still waiting to go home to meet his father who heads a construction business, the other 21 members of his joint family, little cousins who say they want to "show off" their big brother, and friends who are eagerly waiting for their "Mr Popular" in Bikaner.

Idol talk with Anu Malik!

"I don't know when I'll get the time to go back home, but I'm not complaining," he says. Remembering the moment he was declared the new Indian Idol, he describes it as "weird." "I instantly felt bad for Karunya," he admits. "It was a close contest, but I suppose I was lucky to have had tremendous mass appeal." He could be right.

'Karunya has been a find, like Abhijeet Sawant'

In Kolkata, newspapers were placing print ads urging the Marwari community to vote for their "Rajasthani lad." Sandeep Acharya fan clubs were gaining prominence in Kolkata and one particular fan club even came to Mumbai for the grand finale.

While it is all right to say that Sandeep is the winner of Indian Idol II, it would be unfair to call Karunya a loser. For those of us glued to the programme's episodes, it was evident that Karunya was the only contestant who was performing consistently and, according to judge Sonu Nigam, "was sur ka pakka (thorough with his musical notes)."

Karunya had to be, born as he was into a family of musicians -- there are 19 singers in his family as of now. The 17-year old boy from Hyderabad has been learning Carnatic vocal music since the age of seven. Interestingly, Hemachandra, one of the most popular contestants of Sa, Re, Ga, Ma, Pa on Zee TV, is Karunya's cousin.

"I never thought of participating in a talent show on television until I saw the impact of Indian Idol. I used to be glued to my TV set and promised myself I would be part of the show," he says. For someone who is "extremely finicky about my health, the food I eat and time management," Karunya found his schedule going for a "complete toss."

"I am in the habit of getting up at 4.45 am, doing pranayama and riyaaz from 6 am to 9 am... so, obviously, I found it hard to cope with the drastic change of routine," he laughs. Did it hurt that he wasn't declared a winner because of the voting pattern? "Not everything in life is ruled by voting... Indian Idol was a crucial stepping stone for all of us, but honestly speaking, it was only the beginning," he says, while packing his bags to go home to Hyderabad for a few days, before he returns to Mumbai and starts working on his album with Sony Music.

While Karunya had a family backing him in his musical endeavour, Sandeep's family was a little reluctant to let their boy go into the "big, bad entertainment industry." Says his father, "He was not very interested in studies, but simply loved singing. It was fine to sing in the early morning hours, but late into the wee hours of the night..." he laughs.

Sandeep had completed his BSc from Rajasthan University when Indian Idol came his way and he auditioned for it in New Delhi. Karunya, on the other hand, has completed his engineering in BTech and remembers enjoying himself thoroughly while doing projects for the course. "From creating a water level indicator to a traffic light controller, to an appliance corrector, my gang of friends and I have created lots of interesting stuff," he says.

After Abhijeet Swant, Amit Sana and Rahul Vaidya, Sony has found two more promising singers. But is there room for everyone in the industry? Will the new kids be able to sustain all the hype? That will be another story.


Edited by monika.goel - 19 years ago
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Posted: 19 years ago
IDOL ACTHUSAIN'S

I Hiren Kotwani

Abhijeet Sawant had signed up for Oracle Entertain ment's then-untitled production to be directed by Deepak Tijori, singing a solo number, Chaand jaisi ladki, composed by Sanjeev-Darshan. But later, the makers signed Himesh Reshammiya to compose the music for Tom, Dick and Harry, as they weren't too happy with the way the original turned out. Where does that leave the first Indian Idol's film debut? Sawant says, "I have no idea on its status. It's with Sanjeev-Darshan, who composed the music. They've assured me the song won't go waste."

http://epaper.hindustantimes.com/

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Posted: 19 years ago
BOLE TO, IDOL WORSHIP

Indian Idol runner-up Karunya embarked on his first profes sional singing assignment in Munnabhai 2nd Innings. Producer Vidhu Vinod Chopra, director Rajkumar Hirani and music director Shantanu Moitra were present for the recording of the track Aane Char Aane pic turised on Sanjay Dutt. Karunya apparently took just 15 minutes to record the song. Chopra says he discovered Karunya when he was in Los Angeles. His sister had burst into the room crying because Karunya had lost out on the Idol crown. Chopra now had to to find out who Karunya was.


http://epaper.hindustantimes.com/
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Posted: 19 years ago

Tollywood beckons Karunya

SHALINI P Times News Network


NC KARUNYA may not have won the Indian Idol title, but he is still ruling the hearts of many. He was the only contestant from the South to have reached the final combat. This young Hyderabadi lad, with his Abhishek Bachchan looks and melodious voice, proved that real talent with perseverance flourishes despite temporary setbacks.

After losing out in the contest, he was first picked by Vidhu Vinodh Chopra to sing a solo in Munna Bhai MBBS II. And now he is flooded with offers from Tollywood too. This includes solo songs for a film produced by Usha Kiran Movies and a number from Something, Something and Ashok. He has also sung a couple of songs for a Tamil film. "I would want to sing with Ashaji (Asha Bhosle) one day. Hope that happens soon," he says with a smile.

Although he lost the contest, he wasn't seen teary eyed on screen. "As I have been saying, singing is my passion, and no failure can make me give it up. I am happy that people have appreciated my talent. For a person coming from southern India where people mostly watch regional television channels, the kind of support I got has been amazing. Now I am a recognisable face," says Karunya, who idolises music legends like Mohd. Rafi, Lata Mangeshkar, Asha Bhonsle, P Sushila and Ghantasaala.

His passion for music was induced at a very young age. "Since the age of three, my parents have seen me wanting to be a singer. And I will fulfill their dream even at the cost of my studies. When opportunities come calling, I can turn them down at this stage."


Karunya is making waves with his melodious voice


http://epaper.timesofindia.com/
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Posted: 19 years ago
Playing a new tune

Meghana Biwalkar / Mumbai May 16, 2006



How the Indian music industry is reshaping itself to changing market dynamics.
Ramesh Choksi, owner of a small music shop in central Mumbai, proudly asserts, "I sell only originals," and points to the laminated placards in his shop: "Be original, buy original."
"Piracy is a crime, don't ask for it." But, his smile fades away as he adds that tackling the piracy of CDs and cassettes is not his only concern. He says, "I fear that I may soon start losing revenues to mobile phones, MP3 players, iPods and the Internet."
Choksi's fears and concerns are actually representative of the changes that are sweeping the estimated Rs 720-crore Indian music industry. But the good news is that many companies are taking proactive and reactive measures to stay afloat and even thrive in the long term. Just how are they doing it?
Surviving a scourge
At one level, the Indian story resounds that of the global music industry hit hard by piracy. Industry estimates suggest that China's piracy level is more than 90 per cent.
In comparison, piracy is close to 50 per cent in India, similar to other Asian markets such as Indonesia, Malaysia and Pakistan. Though a lot is being done to curb piracy and unauthorised music downloads, it continues to affect the physical formats (CDs, cassettes, VCDs and DVDs) of music.
Savio D'souza, secretary general, Indian Music Industry (IMI), says, "Piracy is both a social and a marketing issue."
The result : in the 1990s, the revenue of the Indian music industry was about Rs 1,150 crore (Source: PwC-Ficci), before diving to Rs 450 crore by 2001. While the industry has clawed its way back with sales of a shade over Rs 700 crore currently, music companies and retailers are trying hard not to let these issues dampen their spirits.
As singer Sanjay Maroo, who released his album Chaley Jaaon last year through the Internet on rediff.com says, "You can't fight technology, it's better to work around it."
That explains why an increasing number of music companies are partnering with mobile companies, to encourage downloads and online sales.
There is hope. Vipul Pradhan, CEO, IMI, says, "Even though sales of physical formats have gone down, there has been a positive movement towards consumption of music." That's because the consumer is not buying just Hindi film music.
Tapping synergies
Earlier, the Indian music market was completely dominated by film music, and selling music rights contributed as much as 15 per cent of a film's revenue.
However, with the success of music videos, Bollywood remixes and other non-film albums, the organised non-film music market stands at about Rs 100 crore.
Though the organised market for film music in India is Rs 400 crore, experts say that the dependency on film music has reduced considerably in the past few years.
Smita Jha, principal consultant, PricewaterhouseCoopers, says, "The popularity of non-film albums is rising steadily due to increased exposure to non-film music videos on mobile, TV and the Internet. This exposure usually translates into sales of music albums."
Along with remixes came a trend where film producers and record companies got into backward integration. For instance, film producer Yash Raj Chopra floated his own distribution and music company Yash Raj Music in 2004.
"This move helped film producers to control the music rights of their films. Further, they could save costs on music promotion by using the same platform to promote both the film and music," says, Nitin Keni, director, Nitin Keni Creations, a Mumbai-based film production house.
However, while this integration may have worked for producers like Yash Chopra or Zee Films, many others also work with music companies to sell their music.
At another level, the way film producers get compensated for music rights has also changed. In the last couple of years, music companies and producers have agreed to share revenues from royalty only against sale of CDs and cassettes.
This has helped both producers and music companies to earn a healthy return on investment, which otherwise would have been negligible due to rampant piracy.
Earlier companies would buy music rights from film producers against a minimum guarantee. This cost would typically range anywhere between Rs 3 crore and Rs 5 crore for a film. However, with rise in piracy levels and declining sales, music companies realised that cost of acquisition combined with production and marketing costs was much higher than actual sales of physical formats.
Thus, cutting costs on acquisitions of music rights helped music companies boost their topline. Further, with the rise in other modes of entertainment, music companies soon started looking at broadening their channels and product base.
Shridhar Subramaniam, managing director, Sony-BMG, says, "With the rise of satellite television, radio, the Internet and mobile, music record companies need to look at business-to-business [B2B] solutions rather than just business-to-consumer [B2C] solutions."
According to industry figures, radio, mobile companies, the Internet and live events, contribute to just a quarter of the Rs 720-crore music industry.
For instance, music companies get Re 1 out of Rs 7 a customer pays to download songs on their mobile phones, while radio contributes only 0.5 per cent in terms of revenue to music companies. A recent IMI release shows a 33 per cent drop in music buying of regular radio listeners due to over exposure to popular songs on radio.
Thus, in a hope to recover the huge lopsided sales, Subramaniam avers that, "Alternate entertainment channels are a vast stream of revenue generation and it offers new opportunities to sell and package music differently."
Increasing the pie
Between 2001 and 2004 when legitimate sales dropped sharply, the music industry took drastic steps to improve the situation. Realising price as an issue for rampant piracy, music companies lowered prices of CDs from Rs 300 to Rs 90. This helped the industry in terms of increased sales for a short period, but the volumes dipped soon after.
The reason: sudden surge of cheap MP3 and VCD players. For instance, in 1994, Bollywood blockbuster Kaho Na Pyaar Hain sold nearly 7 million copies. At present, any album that sells anywhere between 1 and 2 million units is termed successful.
Pradhan says, "It is important to increase the availability of legitimate products by way of expanding the retail presence in order to improve sales."
Further, music companies are realising that the sale of music alone is not enough to sustain profitability. Accordingly, they are looking at acquiring combined video and music rights from film producers.
For instance, Sony Music promoted Bollywood hits like Kal Ho Na Ho, Kabhie Khushi Kabhie Gham and Kaal. Times Music, too is eyeing the video segment to expand its portfolio.
D'souza adds, "This brings down the acquisition cost and also helps to increase the presence by way of product expansion." Along with allied products, music companies are looking at alternative channels to reach out to consumers.
HMV-Saregama, for instance, after placing its tunes on Apple's online music store, is readying to launch its new music site. It is also looking at other sites like Yahoo, MSN or VSNL to reach out to more consumers.
"Online music helps customer to sample their favourite music, and make a CD of their choice," says Pradhan. But, for the uninitiated, music companies are willing to offer a compilation CD to consumers.
As a result, customers are not compelled to pay for an entire collection when they would require only a few select tracks in the album. At present, Times Music, HMV-Saregama and Tips are offering customised formats — customers can decide the contents of the album they buy.
If companies are making customers revisit their favourite music, they are also looking at introducing the digital consumer to new genres of music. T Suresh, head, Times Music, says, "Customers have started accepting new kinds of music. Record companies are gearing up by bringing artists and customers on the same platform."
For instance, Times Music organised events and contests to promote its UK-based artist Raaghav and Bombay Rockers from Denmark by getting them to perform in India. Music companies are also scouting for new talent by way of reality shows to promote sales of physical formats.
For instance, Indian Idol on Sony or Zee's Sa Re Ga Ma Pa Challenge are used as platforms to encourage sales of albums, based on the show.
Jha says, "It's a great way to promote albums as it not only generates content which is popular with the audience, but also helps the company to save huge costs on marketing an album." Indian Idol Abhijeet Sawant's album, for instance, managed to sell over five million copies last year, and was considered one of the top-selling non-film albums of the year.
If it is about riding on the popularity bandwagon, then music companies are also making sure that they don't miss the opportunity as mobile phones get musical. Music companies are tying up with mobile service providers to promote music by way of caller tunes and mobile downloads.
For instance, Hutch recently announced its full song download initiative through Tips music for the latest Bollywood film Krrish.
Similarly, handygo.com, a global mobile value-added service provider released Indi-pop band Euphoria's album Mehfuz on its site facilitating audiences and listeners to watch and view the entire album on their mobile phones. "This will take our music to the world," said singer Palash Sen of the music group, Euphoria.
Times Music, with a marketing budget of 23 per cent of its total revenues is looking at brand associations to promote its albums. In the past, Times Music and Indian Oil Corporation's (IOC's) petrol brand Extra Mile got together to promote the album, White Water.
Suresh adds, "We are on a continuous lookout for brand profiles that either match the album's theme or the artist's image. For White Water, the theme was in-car music with soothing tracks meant for long-drives. Thus, IOC's Extra Mile was roped in, as the brand was promoting its attribute to sustain long-drives."
With all this, Savio of IMI feels confident, "With so much activity in the music industry, it will grow to an extent where all formats can survive. It is estimated that the total industry size will be about Rs 1,400 crore by 2010."
If that's the big picture, at the grassroots, small retailers like Choksi are hoping that his attempt to fight piracy will be successful and his business expands from one retail outlet to the second one.
With inputs from Abhilasha Ojha

QUICKBITE: MUSIC ON SALE

Going by what Leo Tolstoy said — that music is the shorthand for emotion — retailers are trying to play on the experiential factor. Thus, from behind-the-counter sales to well-lit aisles, listening posts, and the freedom to choose music off the racks, music retail has transformed into a first-stage initiative.

Ajay Mehra, CEO, Times Retail, says, "Layout planning and greater user-friendly ambience creates an experience, which makes the buyer want to come back and buy his music."

Despite major changes in the music industry, reliability on distribution network still persists. Hence, retailers are looking at expanding their reach, so that customers can get their copy of legitimate music in their vicinity. For instance, Planet M is looking at increasing its number of outlets from 135 to 200, in the next 18 months.

Retailers are not just depending on reach and music sales. They are offering customers an array of allied products like DVDs and VCDs, which is becoming an integral part of the retail business.

For instance, DVDs and VCDs account for 33 per cent of the entire sales at Rhythm House, one of Mumbai's oldest music retail stores. But, Mehmood Curmally, director, Rhythm House, does not feel this will harm the music industry.

He says, "It will only facilitate growth." From alternate products to events to workshops, retailers are looking at every way to increase the footfalls. Planet M, for instance, conducts regular music-based workshops from jazz to Indian classical music, to help get customers accustomed to different forms of music.

Rhythm House expresses its initiative by compiling customised CDs online. The industry believes that such initiatives will help convert footfalls into sales, besides making available legitimate products to consumers.

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Posted: 19 years ago

Tasting success



After being triumphant in a television reality show, singer Sandeep Acharya is all set for his introductory music album. Tonight, he chats with Popkorn about his future prospects as well as his former opponent Karunya, who has made his debut in Bollywood before Sandeep.

Catch all your favourite stars getting really candid only on Popkorn at 8 pm and 10 pm only on Zoom.



Sandeep Acharya


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Posted: 19 years ago
Aadat si ho gayi hai:
Sonu Nigam
Sonu's not married…yet!

We heard a rumour that Sonu Nigam had got married and was honeymooning in Malaysia with his pretty bride "Priya". When we checked it out, we found that it wasn't Sonu, but his secretary Ben Thomas, who had got married last month to Priya and had returned from his honeymoon in Kuala Lumpur.

Sonu had just this to say, "I guess I would be the only professional, who comes to know of all his affairs and marriages and conflicts and disappointments about not getting a certain song, through the media. I am getting kind of used to it."

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Sandeep Acharya's solo show
By: A hitList Correspondent
May 18, 2006
Sandeep Acharya
Indian Idol 2 winner, Sandeep Acharya's first solo concert will be held on May 20, at Thakur auditorium, Thakur College, Thakur Village, Kandivili (East). This is Sandeep's first solo concert.

He will render tracks from his debut album, Mere Saath Sara Jahan.

The album, which has eight tracks, has lyrics by Sameer and music by Sandeep Chowta.

The album will be available in music stores from May 25.

The music video of the title track has a rustic ambience and will premiere on Sony on May 27. HiTLIST readers can win passes in a lucky draw for Sandeep's concert by answering this question:

What is Sandeep Acharya's album called?

-Mere Paas Aa Jaa
-Mere Saath Sara Jahan
-Mere Dost, Mere Humdum

http://ww1.mid-day.com/hitlist/2006/may/137477.htm

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