# Devils Den# -A celebration by, of and for Devils - Page 95

@Aarushi: Oh I completely agree! Their branding is pretty terrible as they have this cute little man who looks like a messenger of happiness and youth (or even childhood!) representing a channel that has none of the above. It is not very good marketing at all because the graphics don't match the content. This symbol would have gone much better with the DMG/MJHT genre while the old SO symbol would have worked better for this.

I agree "revamp" is the wrong word. It was more like completely obliterate and create something else in its place.

What I was trying to say about the shows though is that just because they are not catering to the same demographic as SO anymore, does not mean they might not find a new demographic. With SP, Sony and Zee all starting more youth oriented shows, and romances a niche channel like SO becomes redundant. It was useful when it was the exception. Now Star is trying to be one step ahead again when the mainstream has started to follow what they used to do on their niche channel.

So now the new niche is gritty real life stories and you really can't tell how good/bad, successful or not they are in so few episodes. Just like there was a youth audience waiting for a channel like SO, there may be a more serious audience waiting for a channel like LOK. Also they are bringing back a lot of stars like Aditi Gupta and Apurva Agnihotri (this is not sure) so they are putting in their efforts, not to mention the whole Madhuri campaign!

That is why I said don't write it off because in the bigger picture it is a very calculated business move, though there seem to be several problems at this stage.

Jo, agree with you on the channel's line up.

@Jyo ...

I honestly believe that what you want to watch on TV at any given instance just depends on ur frame of mind. So not just a channel, but even a single show should have variations and should be able to provide a viewer with multiple dimensions. That is probably one of the reasons Geet worked. It had positivity, commitment, started with a good storyline, had moments of fun, seriousness, complications, relaxations, etc.

@Priti: You make perfect sense!

But I think it is far too early to judge these shows. And if you look at the promos, they really are of a wide variety. The only thread connecting them is that they all play on human emotion and experience. I mean this channel pretty much has the gamut of Indian TV in one place, family dramas, mythology, crime and thrillers. Perhaps the idea is to make less glamourous shows, which are all the rage in the mainstream now.

These shows remind me of South Indian shows, which are very real and not at all glamourised. Most of them are depressing as well but that doesn't stop them from being hugely successful.

So all I am saying is that it is way to early to judge the fate of the channel, not saying that it definitely will be a success or anything. I am not their spokesperson, but to me the whole thing looks meticulously planned (aside from the graphics) so I wouldn't just say it's going to fail.

Ok, gotta go guys, will see you later!

@Lily there are so many non-demure damsels all over the big channels now! From HD on Zee to Nidhi on Sony (KTLK) to Sandhya, Maanvi etc on SP, the unconventional babes are becoming the flavour of the day. So I think LOK is becoming the new experimental platform for Star. That was the point I was trying to make, and gritty, human, emotional stories are their new experiment.

Sam south soaps lack glamour but their drama content ,execution and flow of episodes make it real and watchable and suppose it is AP where I stay they show the contents and traditions of the same place but in national Tv If a south indian is watching He has to digest the variety of tradition, So NI we don't have much problem in watching shows like pratigya though it is a allahabad's story but south indians cannot watch that.If they are watching hindi shows that is because of glamour and the entertainment part. Here in Gemini they have round the clock shows till 11 in the night but still people watch ye rishta & PR,geet,behna bcz they are not over traditional & entertaining,light hearted and glamorous. U know My mom watches two bengali shows. They have good story content.

After watching the shows of LOK I am confused as to which channel has gone for a revamp by the looks of it it appears as if its not SO but sahara one that has gone for a revamp all the shows lack that X factor that glamour which is associated with star & from what angle do they think that such shows will atract youth ? todays youth is a bit mature we don't want mindless romance neither do we want an overdose of drama all we want is a strong intense passonate love story that has the right amount of romance comedy thrill & drama

Ya bingo priya,I pretty confused what type of people they are expecting to watch. Saach ka samna is a seasonal show when rajeev goes off again it will come to a worst place than SO. in my professional language If I say If U have taken a sick unit U should do good Hw to include all the previous records,company's profit and where it is going wrong. but not to abolish the whole machinary and the running unit altogether. As sam told it too early but seem to be going in the way of 9X & sahara one channels which don't even have subsciptions in many places. Now I saw in last channels LIFE OK . He is giving. MY mom is a big showee even she didn't like it.