http://timesofindia.indiatimes.com/entertainment/hindi/tv/news-interviews/Marriage-tracks-on-TV-this-Valentines-Day/articleshow/30344537.cms
Happy tracks add to the viewership
Sushma Rajesh, head of programming, Life Ok, echoes similar views and adds, "The idea is to try and capitalize on festivals whether it is Holi, Diwali or Valentine's Day. In Ek Boond Ishq, Mrityunjay will confess to Tara that he's in love with her. It's a coincidence that it will air around V-Day, but we decided to get them married again. When they had earlier gotten married, the circumstances were tough and they didn't even know each other, but this time, things are going to be different."