You give too much credit to SRK. He's NOT that important in the larger schemes of things. Not just him, but Bollywood in general. Bollywoods reach is barely at 10% of the country. A massive blockbuster will have 3 Cr footfalls. That's barely 2% of the countries population.
The things he gets called out for like buying awards in the 90s & buying his own tickets recently isn't out of thin air. There's solid reasoning behind the strong suspicion. As for the Pathan controversy.....you keep flaunting a sacred color with the caption "Besharam Rang"....and you're going to get some people offended. No different than Padmavat or Gadar 1 where theatres were vandalized & many such films. Kashmir Files recently was cancelled by the wokes citing propaganda. Most of this "slightly offensive content" is by design. Producers get free publicity worth 100s of Crores that they would never otherwise.
So yeah nobody is targeting SRK. You do shady stuff, you will get called out by a certain section of Social Media.