When the RR team was in Rajasthan for the shoot, it was reported in the local papers, remember the biker pic and the article on Ashish. I think there was another article on his love story too ...So obviously it was a big deal there ... the local boy who had made it big ... the local population would have a sense of ownership and pride ...Plus the show is based in Rajasthan ... so it's good strategy to start with the promotions there.Hope SBB and SBS cover the launch !!!