||Bonding with so called 'Intellectuals' # CC 23 (IO) - Page 74

Aiming to strengthen its foothold in the regional market, Viacom18 on Wednesday announced its entry in the market with the rebranding of fiveETV regional general entertainment channels, owned by Prism TV Private Limited, under its Colors umbrella. With this brand licensing, ETVMarathi, ETV Gujarati, ETV Kannada, ETVBangla and ETV Oriya will soon don the Colors identity. Subject to receipt of mandatory regulatory approvals, Viacom Inc., through its subsidiary Nick Asia, will acquire a 50 percent interest in the five regional general entertainment channels, whileTV18 will continue to own the remaining 50 percent.

The ETV general entertainment channels, that will undergo the brand transition, are known for providing entertainment with the focus on heritage and culture with innovative programming. And this aspect will remain the same even after the rebranding. "The new regional programming lineups have been evolved to suit the socio-cultural ethos of the respective regional markets. We will bring alive the rebranding of the regional general entertainment channel cluster through enhanced packaging and an integrated marketing approach," Sudhanshu Vats, group CEO Viacom18 Media Pvt Ltd, said in a statement. The channels will be launched in the new avatar around regional festivals to garner more attention.

"The revelation of the new brand identity of each of the five regional channels has been staggered across a period of two months starting March 3. It is scheduled to coincide with regional festivals that mark new beginnings," he added. Campaigns for each regional brand will leverage the distinct flavour of the corresponding state or region through region specific events and onground activations involving popular local influencers. The campaign will run for approximately four to five weeks, beginning with COLORS Marathi on March 22, coinciding with the Maharashtrian New Year - Gudi Padwa. 😃

ETV logo will disappear 😭and Colors Viacom will appear

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TELUGU MaaTV net work is bought over by Star net work Hope it retains it's Teluguness

Zee Marathi has more viewers i guess imp in City area look wise content wise its good

They had a mix of fiction game shows cookery shows and women shows films and film based programmes - now also it is more or less the same.

Fiction is very pathetic across Telugu channels now .I think Telugu fiction genre is butchered by the movie business people

Now most of the channels aire dubbed shows from Hindi GEC like star colors and zee.

They have only one or two original daily soaps which are aired on prime time

i heard some daily got more TVT than Hindi serial...😈

Marathi Serial well some are best some are worst...avg... Zee Marathi is only decent one ...Star Pravah was good when it begin then all SP show recreate in Marathi esp SNS

They have done a good job with the show even if it is dubbed.BG score is much better in Telugu - they have Telugu songs where the lyrics are so apt for the scene - those songs give us the feeling that it is the actual mental state of Anandi and Shiv in those scenes

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WINDIES crashed at 184

Looks like this match is in favour bowlers on both sides😆

India seems bad in chasing. Hope others will not get a chance to en cash on this weakness.

Btw India 133/5 in 29 overs.

No it is 6 now . 😭