Brand Akshay Kumar soars!

Is Vipul Shah casting an international face for his ambitious venture 'London Dreams', starring Salman Khan and Ajay Devgan? That's the buzz in the industry. Filming the penultimate portions of 'Singh Is Kinng' in Egypt currently, Vipul doesn't deny that he's looking for a fresh face for the film, but it wouldn't be an international name. "The auditions are going on right now, in Mumbai. But we're looking at an Indian face, not a foreigner," he clarifies.

Meanwhile, 'Singh Is Kinng' is fetching record prices in the domestic price. Studio 18, the global distributors, had earlier sold this much-awaited biggie for Mumbai circuit [excluding Mumbai city-suburbs], C.P. Berar and West Bengal territories for bigger prices than 'Om Shanti Om' and 'Welcome'. Studio 18 has just clinched the deal for Punjab and C.I. [both territories to Sajid Nadiadwala] and Rajasthan [Sanjay Marudhar] for approx. 40% more than what 'Om Shanti Om' and 'Welcome' fetched in these territories. Mind-boggling, isn't it?

Akshay Kumar's brand-value only got bigger with these deals!

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