Gehraiyaan views on Amazon are lower than expected

Gehraiyaan has collected 7 Lakh views in its first 24 hours of being available on Amazon prime which is fairly disappointing and lower than the benchmark of 1 Million or 10 Lakh views which will ensure that movie is a flop on OTT.

Amazon Prime has 2 Crore paid subscribers in India in Feb 2022 and has paid 100 Crores for this movie and the performance is below expectation for the cost paid

Gehraiyaan has now reached 8.5 Lakh views in 48 hours and that is still very disappointing for the cost paid

1 Million views or 10 Lakh views is the benchmark for an average movie in first 24 hours of release which Gehraiyaan failed to cross. For Reference, a Lakshmi on 2020 on Hotstar had 37 Lakh views in its first 24 hours and 2 years later the number of subscribers has doubled on Amazon Prime in India.

https://www.bollymoviereviewz.com/2022/02/gehraiyaan-budget-ott-views-box-office-collection-hit-or-flop.html/amp

https://www.reddit.com/r/BollyBlindsNGossip/comments/ss2qxe/gehraiyaan_has_collected_7_lakh_views_in_its/

Wait for the post-Walentine's blues views...

Making Amazon runaway 🤣

Mumbai, February 14 - Amazon Prime Video's latest feature "Gehraiyaan", starring Deepika Padukone, is getting a very good response on the platform. The Shakun Batra-directed film, which narrates the complexity of modern relationships, was Prime Video's 2nd most-watched title in the last week.

According to the third party reacher Ormax Media, "Gehraiyaan", which was released on February 11, scored 6.5 million views in the first 3 days. The movie, however, was the most-watched title in the first 3-days on Prime Video in the week from February 7 to February 13.

Disney Plus Hotstar series, "The Great Indian Murder" attracted 6.8 million views in the full week, and was Prime Video's most-watched title during the aforementioned time period. SonyLiv's "Rocket Boys" came third with 3.2 million views during the same period. It was released on Feb. 4.

Produced by Dharma Productions in association with Viacom18 Studios, and Jouska Films, "Gehraiyaan" also stars Siddhant Chaturvedi, Ananya Panday, and Dhairya Karwa in prominent roles. The film received mixed reviews from critics who praised the performances of Padukone and Chaturvedi, direction, visuals, music, and score but criticized the pace and predictability.

I am surprised to know that Amazon paid 100 crores for a movie in which Deepika is one of the main lead. I thought she is a PR made star.

Originally posted by: Kamala05

I am surprised to know that Amazon paid 100 crores for a movie in which Deepika is one of the main lead. I thought she is a PR made star.

I doubt they paid that much.

Basically with OTT, you can announce anything you want and nobody would know if it's true or not. It's not like we've seen their contracts.

Same for the viewing figures, I suppose. I don't think Netflix or Amazon would lie themselves about the hours watched but the producers/actors definitely would and spread PR articles about it.

Omg failed to beat Squid Game 😭

Originally posted by: Kamala05

Mumbai, February 14 - Amazon Prime Video's latest feature "Gehraiyaan", starring Deepika Padukone, is getting a very good response on the platform. The Shakun Batra-directed film, which narrates the complexity of modern relationships, was Prime Video's 2nd most-watched title in the last week.

According to the third party reacher Ormax Media, "Gehraiyaan", which was released on February 11, scored 6.5 million views in the first 3 days. The movie, however, was the most-watched title in the first 3-days on Prime Video in the week from February 7 to February 13.

Disney Plus Hotstar series, "The Great Indian Murder" attracted 6.8 million views in the full week, and was Prime Video's most-watched title during the aforementioned time period. SonyLiv's "Rocket Boys" came third with 3.2 million views during the same period. It was released on Feb. 4.

Produced by Dharma Productions in association with Viacom18 Studios, and Jouska Films, "Gehraiyaan" also stars Siddhant Chaturvedi, Ananya Panday, and Dhairya Karwa in prominent roles. The film received mixed reviews from critics who praised the performances of Padukone and Chaturvedi, direction, visuals, music, and score but criticized the pace and predictability.

This is February figures, comparison between this week's release. It's like comparing a Nawazuddin Siddiqui release with Sha Rukh or Ranbir's release coz they released on the same week.

Whereas the OP showed the comparison between the 100cr movie (As touted by the PR or producers or actors) with other big OTT releases and the difference is embarassing. Laxmi Bomb got 37 lakh views in first 24 hours but giga-star DP's 100cr movie got only 7 lakh in first 24 hours. When the benchmark for any successful project on OTT currently is 10 lakh on the first day.

You’re making people watch a depressing movie on Valentine’s Day. Yeh toh hona hi tha

Frankly the only reason this movie interested me is because of Deepika, no one else was a big enough name there. But it’s a slow , boring movie with very expected twists at the end. prime probably did pay 100 Crores because they will get lot of views because of Deepika, they don’t care if it rates well or not.