Hmm interesting point. I've given it some thought and I conclude:
What do we expect people to do or say?
Maybe the problem is that she just happens to be a small part of 2 hugely successful films. If her performances were amazing then people could say something nice but I can't imagine Deepika tweeting "Hey Shradz congrats on being in that movie" or Alia tweeting "haven't seen the movie but heard you played the damsel in distress again, big hug"
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