I have been thinking long and hard about this couple and have finally come to a conclusion.
On May 8th 2018- is when Ranbir/Alia got tongues wagging as they appeared together at Sonam's wedding causing lots of people to go crazy. They decided to do this at a time where Sonam-Anand Anu-Virat, Nick-Priyanka, Deepika-Ranveer were known as solid couples and getting lots of media coverage for their relationships. Not only that -even Varun came out of the closet about Natasha Lulla - he saw what good some PR can be for a star and finally spoke his truth on KWK. This also gave Arjun and his Mallika fuel to declare themselves as a couple too.
How can Ranbir/Alia stay behind when everyone is doing this? ...Ranbir knew that after Sanju he is not going to have a release for almost 2 years. How on earth can Ranbir stay in the news then? all his exes are married and Katrina has also finished the chapter and wants someone else to Parcham her Husn. their colleges have moved on to more mature state of mind- how can they stay behind.
That leaves Ranbir with limited options - and same with Alia too. Almost all of Alia's seniors are married, and all her juniors are lagging behind. Alia needed leverage to stay in the limelight . Both Alia/Sanju wanted to keep the mometum going that they achieved from Raazi/Sanju. They knew their upcoming movies may be big duds so how to stay in the news. This alliance benefits Dharma, Alia and Ranbir. On top of that - Bramaster may be a big flop so they need to be able to salvage themselves. They need to rise above and sustain injuries
The alliance of Ranbir-Alia is a dharmatic contract for utilization of the bramasteric pichkari with an Aloo that is more than Raazi. Benefits all parties involved.
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