Originally posted by: MrsKhan
BOI is eager to push this film it seems since they had predicted it would be one of the biggest grosses of 2016. The film has tanked from week 2 and is now making even lower than films like Ki&Ka in week 2. Also it didnt do well in multiplexes...only a few areas in Hindi belt so if a multiplex hit isnt called an all India hit why is a Hindi belt single screen hit called a all India hit?
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Who said it isn't working in Multiplex? From 2nd week a Big Hollywood film Captain America has occupied major screens, despite that film is scoring well.
It isn't big hit in Multiplex but it isn't washout in multiplex, it is Average in premium plexes which aren't registering big cash where only films like Neerja, Ki&Ka & Kapoor & sons kind of films worked.
ALL OVER INDIA Hit is referred when u see film performing well ALL OVER - PLEX + SS, just coz in some cities if some plex are average doesn't rule this out as it is just SS hit.
If u see Distributor Share of all films released this year, PROFIT SHARING of BAAGHI is Maximum, this is called real Success where everyone gets money.
NEERAJA & AIRLIFT got huge benefit of TAX EXEMPTION in States coz of their THEME SUBJECT, despite that their DISTRIBUTOR SHARE COME WAY BELOW Expectations.
Check this for AIRLIFT:
Airlift Business Update Till Date
Wednesday 24 February 2016 12.00 IST
Box Office India Trade Network
Airlift has grossed 122.78 crore in just under five weeks. The business till date is as follows.
Week One - 79,29,00,000
Week Two - 28,78,00,000
Week Three - 11,33,00,000
Week Four - 2,63,00,000
Week Five - 75,00,000 apprx (5 days)
TOTAL - 1,22,78,00,000
The film is the highest grosser released in Republic Day week but in terms of distributor share it is less than Agneepath and similar to Jai Ho. The film is likely to finish with business in the 123 crore nett range and a share of 58.50 crore.
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Lol, Jai Ho was having 58.58 Cr DS with just 109 Cr NETT, Ready was having 64.30 DS with just 121 Cr NETT... here comes the difference & AIRLIFT got benefit from 4th day REPUBLIC DAY Holiday plus tax exemptions.
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