Common Enemy new blind Rajeev masand

Common Enemy

If a prominent leading lady is to be believed, a bunch of female actors have got together and decided they will not engage with another top actress, so as to stop her from gaining publicity and attention from riding on their shoulders. This actress explains that they were "frustrated" by the way their rival's publicists would stir up controversies to make their client look good... at the cost of running down a different actress each time. When this began to happen too frequently, my source reveals, a bunch of the scarred ladies took a stand that they would just stop engaging with the heroine in question hereon. It's not unusual in the messy business of PR to run down a rival to make one's client look better in comparison"and frankly, no publicist in Bollywood could claim to have never indulged in the practice. But as this incident seems to indicate, some spin-doctors take their roles a little too seriously, often investing more effort in sabotage than propping up their clients.

http://www.openthemagazine.com/article/voices/raising-dad