KRRISH 3 Review and BO Thread II [Updated Day One Business(TA-25Cr)] - Page 6

Almost all centres are below the opening day business of Hrithik Roshan's last release Agneepath, which released on a national holiday. In few others, business is on-par with Besharam, but at smaller centres especially in North India the first day collections was lower than Boss which collected 12.8 crore on its opening day.

The big question tomorrow will be, why did a film like Krrish 3, one of the biggest releases of 2013, carrying huge hype and curiosity, under-perform on Day 1? Sources close to the Roshans say, Rakesh Roshan, who has been in the industry for over 4 decades now, wanted to release his film on November 4th i.e after all the Diwali festivities. He was advised and later convinced to release the film on November 1st i.e 3 days before Diwali. The result? Dhanteras (first day of Diwali festivities) has had a major impact on business, as the film dropped by more than 30-40% late-noon onwards, even though the start in the morning was outstanding. The other option was to release Krrish 3 on Monday, which was a holiday, but the remaining days in the week were working weekdays. Unfortunately, since Diwali coincided with Sunday, they had to take a gamble which they did by releasing an extremely risky film like Krrish before Diwali.

Business is likely to remain on the lower side throughout the weekend, with Monday (a holiday) deciding the film's fate at the box office. What that also means is, Krrish 3 will now rely almost entirely on word-of-mouth publicity to carry it through to safety.