The ad, which was shot by ace photographer Atul Kasbekar, will be out in a few days. It is very simple according to Shahid and sans the striking get-ups the other film celebs have donned when shooting for the same organisation. "They didn't ask me to wear anything outlandish, or maybe my face is naturally different," he added jokingly. Some of the other film celebs who have done PETA campaigns are John Abraham, Shilpa Shetty, Celina Jaitly and R. Madhavan.
5