Logic behind articles disclosing the plot

This is in context of upcoming track, but this was always in mind - why creatives disclose the plot much before the viewers get to see it on television? The articles actually spoil the entertainment for me - I would not like to watch a match knowing well that the star batsman will be out for so many runs. Maybe, the articles serve the purpose of arousing the curiosity of viewers - but still - the episode loses its novelty if we already know that so and so will die or will be saved (as the articles disclosed that Jagya will save Ganga during madir trip).

Now the articles already disclosed that Shiv will die, that there is a felicitation ceremony and there will be shootout between terrorists and Shiv etc. They have already changed the montage. Now unless there is a trap - and Shiv is not going to die - the novelty value is lost for the upcoming episodes. It also spoils the mood and the viewers cannot enjoy the episodes being aired now and happy moments in KB.

I do not watch many serials, and therefore cannot understand the logic behind such things. We read book reviews and film reviews - but they do not disclose actual plot - otherwise people will not enjoy the book or film. Then why TV serial do the opposite? Or is it only me who thinks like this and regular TV viewers like to read spoilers/articles etc. before seeing the actual episode?

I agree with your Puja. The suspense is lost with all these spoilers/articles.
I used to avoid reading the spoilers, but Shiv's news is all over the forum, you simply can't avoid reading it. Since there are so many serials competing with each other, I guess the spoilers help the viewers decide which ones to watch.

These articles spoilers segments kill the suspense of the tracks and we cannot enjoy anything as we already know what will happen Movie reviews on contrary are fairly better because they only give outline of story not leak all suspense of the movie These spoilers leak all suspense and now they have already told Shiv is going to die and how he is ? going to be shot so we know this already These days there is no entertainment in watching serials as suspense is already leaked out

I think online articles are accessed by only few ppl. General TRP audience is not going to check online articles on TV serials. They may still have the suspense factor. Still I too don't get why is it revealed even to the online viewers or viewers who access TV news online or SBS like programs. Maybe to prepare the audience for tracks which may not be acceptable to them. During Palash track itself there was rumours or fear of shiv being bumped off in that track with the Version 2 article which they later denied but now its happening somewhat similar way.

These articles and information is available mostly for people who have access to internet and watch shows online.

Spoilers may be only on internet, but articles appear in print media also and promos can be seen by everyone who watches TV. So, almost everyone who is interested in this serial has a chance to know what is going to happen in near future. Is it not better if they just disclose a little - like a shootout involving Shiv and terrorist, but leave it to viewer's imagination what will happen next, or when Ganga's life in danger due to cart full of iron rods - it would have added to suspense if they could only disclose that the cart is going in direction of Ganga.

Promos are necessary to attract the attention of non regular viewers.After all there is so much of competition.

@TM Completely Agree with You

Today I surely believe Ignorance is BLISS !!!

As some of the posts suggested - the logic of airing promos and changing the montage before it actually happens just does not make sense