TRP system back with channels

Breaking News: Broadcasters-TAM deadlock over with consensus on key issues

The stand-off ends with consensus on monthly data reporting, return to CPT model buying and threshold for niche channels' data

BestMediaInfo Bureau |Delhi | June 27, 2013

Followed by a meeting held last week between AAAI, ISA, IBF and TAM, the deadlock between broadcasters and ratings agency TAM is reliably learnt to be over. According to highly placed sources, the industry bodies have reached an understanding on some important issues paving the way for broadcasters to return to TAM.

According to these sources, an understanding on three major issues of "high importance" helped break the deadlock. Even though a final decision on these issues is yet to be announced formally, it is said that TAM and broadcasters have agreed on them in principal.

First, data will be reported on a monthly basis instead of the current weekly system. The second point on which the industry bodies seemed to have agreed upon is that buying will return to CPT model from CPRP and the data will be measured in 1,000s instead of shares. However, it is not clear whether TAM will continue reporting TSV (time spent per viewer). The third issue pertains to niche channels whose data will not be reported unless they achieve a certain threshold.

Broadcasters had started withdrawing from TAM data three weeks ago. Major broadcasters like Multi Screen Media, Times Television Network, NDTV Group, Star India, TV18, Viacom18, India TV and Sri Adhikari Brothers had written to TAM Media Research that they were suspending their subscription to TAM data. The broadcasters' decision was opposed by AAAI and ISA, and this is said to be the reason why all the industry bodies came together to resolve the deadlock with TAM.

While many broadcasters are already said to be back with TAM, others are yet to withdraw their decision.

Originally posted by: NandiniSh

trp never gonna disappear
cause ad revenue drives all the channels
and sponsorz have not unsubscribed tam as they want the popularity ratings to decide ad rates
so forget this trp is going idea
its there to stay

Originally posted by: pink27

we shall see..it is nt as easy as we think..

and there are other ways also by which the ad rates are decided..

what do you think happened when TRPs were suspended for 9 weeks..?? channels got no money for the ads??

they do the rating system..bt the issues is the channels are unhappy with TAM readings and there are HUGE errors in the readings..

which effects.

1.The content of the shows.

2.Revenue.

so various other alternative options are being sought out. either TAM revises the way it provides the ratings(whcih this article talks abt) or by deploying some other agencies ..bt all this wld take time..

so in the interim we MAY facea rating blackout.

what i undestand is the ratings are necessary bt the faulty ratings are what the channles are protesting against.

Originally posted by: PoojaAmla

trp will be always there 😆 no reputed news agency like TOI or HT etc ever said trp are going and balh cureent tracks are v much boring IMO so how they will get rating
magic of season 1 is destroyed
and definitely shows like veera at ten thirty pm on st plus has superb gripping storyline so viewers have switch channel its nothing to do with trp system koi bhi system ho aise epis ko trp nahi mil sakti. also fill with body double seprate frames so scenes ka impact khatam