Zee Next is a Hindi general entertainment channel established by Zee Entertainment Enterprises promoted by Essel Group. The channel was launched on December 11, 2007 in India. With the evolution of TV viewing audiences, this channel offers a very refreshing and blooming entertainment aimed at bridging the generation gap. Catering to the needs of the entire spectrum of television audiences, the channel offers a wide assortment of programming across genres ranging from comedy-dramas to the most entertaining reality shows.