SAB is a part of the network of Television channels owned by Multi Screen Media Pvt. Ltd. SAB is India's only family comedy entertainment channel with a core brand promise of 'Asli Mazaa SAB ke Saath Hai'. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like Silent comedy is dedicated to promoting an enjoyable "family-viewing" experience. Its programming mix includes Bhai Bhaiya Aur Brother, Taarak Mehta ka Ooltah Chashmah, Chidiyaghar, R. K. Laxman Ki Duniya, Lapataganj, Movers Shakers, FIR and Gutur Gu apart from featuring classic films on weekends. For its differentiated programming and healthy entertainment, SAB has also won the Brand Leadership award in Media Entertainment space.