SAB is a part of the network of Television channels owned by Multi Screen Media Pvt. Ltd. SAB is India's only family comedy entertainment channel with a core brand promise of 'Asli Mazaa SAB ke Saath Hai'. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like Silent comedy is dedicated to promoting an enjoyable "family-viewing" experience. Its programming mix includes Bhai Bhaiya Aur Brother, Taarak Mehta ka Ooltah Chashmah, Chidiyaghar, R. K. Laxman Ki Duniya, Lapataganj, Movers & Shakers, FIR and Gutur Gu apart from featuring classic films on weekends. For its differentiated programming and healthy entertainment, SAB has also won the Brand Leadership award in Media & Entertainment space.