MTV, India's leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them an exciting mix of music and non-music programming (Bollywood, adventure, humor, fashion & style and fiction), presented in its inimitable style by Indian VJs. Since its launch in 1996, the channel has won numerous awards at Indian as well as International level for its unique humor and unmatched creativity. Known for its unique properties (MTV Immies, MTV Music Summit for AIDS, Style Awards, MTV Youth Marketing Forum, MTV VJ Hunt, MTV Youth Icon and MTV Roadies among others), the channel has today become a preferred destination for advertisers to reach out to Indian youth. With over 545,624 hyperactive users www.mtvindia.com continues to be the most popular youth hangout online. MTV India is a part of the MTV Networks, world's largest television network reaching out to 34.35m households in the country and 481.5m households across 171 territories. For the 6th consecutive year, MTV was named The World's Most Valuable Media Brand by Business Week & Interbrand's 2005 Best Global Brands study.