COLORS is Viacom18's flagship brand in the entertainment space in India. A combination of emotions and variety, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies, the basket contains all Jasbaat Ke Rang. COLORS is dedicated to promoting Cohesive viewing, through programmes like Balika Vadhu - Kacchi Umar Ke Pakke Rishtey, Uttaran, Na Aana Is Des Laado, Parichay- Nayee Zindagi Kay Sapno Ka, Veer Shivaji, Sasural Simar Ka, Kairi - Rishta Khatta Meetha, Na Bole Tum..Na Maine Kuch Kaha, Chhal Sheh Aur Maat, Bigg Boss Season 5 amongst others. COLORS is a pay channel and is available as a part of SUN18 Media Services in India.