'Zindagi Na Milegi Dobara' trailer to be launched online

Mumbai, May 10 (IANS) Excel Productions is to launch the trailer of its forthcoming film 'Zindagi Na Milegi Dobara' online instead of theatres to help its target audience get easy and direct access to it.

Mumbai, May 10 (IANS) Excel Productions is to launch the trailer of its forthcoming film 'Zindagi Na Milegi Dobara' online instead of theatres to help its target audience get easy and direct access to it.

Producer Ritesh Sidhwani pointed out that the strategy will bring immediate word of mouth publicity.

'In India, most of the audiences miss out on trailers in the beginning because they are late for the show. During the interval, they're outside the hall purchasing food. So, we thought it's best to use a medium that every one has an easy and direct access to,' Ritesh said in a statement.

Directed by Zoya Akhtar, 'Zindagi Na Milegi Dobara' is a story of a road trip that three friends undertake. The films stars an eclectic cast of Hrithik Roshan, Katrina Kaif, Farhan Akhtar, Abhay Deol and Kalki Koelchin.

'Zindagi Na Milegi Dobara' essentially targets youth and a research conducted by the makers gave an insight to the following stats:

- India has the user base with over 100 million users (of whom 40 million use the internet via mobile phones) as of December 2010.

- The survey explains that in India, the age group of '25-35 years' forms the 'single' largest age group among Internet users. Among which 97 percent are regular users and 79 percent use daily.

- First batch of consumers on Friday in theaters is all aged below 35.

'Our research showed that the core audience of the film comprises the youth. Also the reach and impact of online media is stronger than we credit it. Hence it was first decided that the first communication of the film should be through the Internet. We will release the first theatrical simultaneously on the mobile and digital platforms,' said Ritesh.

Excel Production is yet to finalize its deals with a mobile company and a website to get them on board as partners for the promo launch.

Join Our WhatsApp Channel

Stay updated with the latest news, gossip, and hot discussions. Be a part of our WhatsApp family now!

Join Now

Your reaction

Nice
Great
Loved
LOL
OMG
Cry
Fail

We're Everywhere!

Abhay Deol Thumbnail

Abhay Deol

Farhan Akhtar Thumbnail

Farhan Akhtar

Hrithik Roshan Thumbnail

Hrithik Roshan

Katrina Kaif Thumbnail

Katrina Kaif

Zoya Akhtar Thumbnail

Zoya Akhtar

Post a comment

Latest Stories

Top

Stay Connected with IndiaForums!

Be the first to know about the latest news, updates, and exclusive content.

Add to Home Screen!

Install this web app on your iPhone for the best experience. It's easy, just tap and then "Add to Home Screen".