YRF to invest Rs.100 crore for its first ever OTT venture

Aditya Chopra's Yash Raj Films (YRF) has big plans to reshape India's OTT landscape, and reports claim that the company wants to start their digital venture, YRF Entertainment, with the best foot forward. 

Aditya Chopra is all set to invest Rs. 100 crore in his first project, a massive four-starrer. To put his project in context, not many Bollywood films operate on the budget that he has set aside for his first digital project. 

“YRF is making its intent clear about their digital venture by shelling out Rs. 100 crore for their project. They want to produce the best content and they want to be the leaders while doing that. They want to create a paradigm shift for content in India and this first project will be a testimony to their belief to make clutter-breaking projects,”says an anonymous trade source to Bollywood hungama.

"Of course, YRF would want to start very big and with a bang. They are the leaders of the game in the Indian film business and they would naturally want to be the best when they explore the digital landscape. YRF wants to mount this project in a way that it becomes the talk of the nation. It will be a four-hero project, something that the digital space has never seen before!” adds the source.

"This project could start as early as December this year," the informant adds,”YRF has quietly cast this project, and pre-production is nearly complete. Everyone is keeping their mouths shut about the nature of this project. The project will be announced soon by YRF." 

According to Variety, the investigative thriller will take place in Bhopal. The series will be directed by either debutant Shiv Rawal or Gopi Puthran, who previously directed and wrote Mardaani 2 (2019). The show is currently in pre-production, with casting underway. 

Having already invested 1200 crore in its spectacular theatrical slate of 2021-2022, India’s biggest production house, Yash Raj Films, has decided to start a new business venture that will mark its foray into the booming Indian OTT market. 

The industry is abuzz with the news that Aditya Chopra has grand plans to contribute towards and disrupt the digital content market as it stands today and is earmarking Rs. 500 crore for YRF Entertainment – the OTT arm of the movie studio!