Rajan Shahi's recently launched show on Star Plus, Yeh Rishta Kya Kehlata Hai topped the TRP charts across channels last week to gain the #1 show status with an average TRP of 6.4. Closely behind Yeh Rishta is Directors' Kut's first successful venture on the channel Sapna Babul Ka.. Bidaai, with an average TRP of 6.3. The third spot was occupied by COLORS' Balika Vadhu which had an average of 5.9
The unit of Yeh Rishta is brimming with confidence and an eagerness to work harder, and with the male lead and his family being accepted well by the audience, there is much more in store for viewers. Says Rajan Shahi, "The presentation and characterization of all the characters in Yeh Rishta has been very unique and that has made an impact on the numbers. This is just the starting point as we will now dwell into the emotional journey of the couple and that is going to be a great phase".
So how does the unit of Bidaai feel, now that there is tough competition from Yeh Rishta too? "Well, I will want to replace the word 'Competition' with 'Togetherness'. Both the teams are together and stand united on the same platform. The feeling between the two teams is like, 'We have been #1 till now, today you are the #1, tomorrow will again be our chance to top'", quips the Producer.
A path breaker in terms of topping the charts, Directors' Kut is the only production house apart from Ekta's very successful Balaji Telefilms that has delivered two successful shows which have taken the top two positions on a particular General Entertainment Channel.
With this, Star Plus stands tall as the #1 Channel with 322 GRPs followed by Set Max which takes the second spot with 301 GRPs, while COLORS is the third with 250 GRPs. Star Plus has 72 GRP lead from last week giving it a distinct 29% leadership.
Ask Rajan Shahi about the journey ahead, and he quips, "This news will surely motivate the Yeh Rishta team, but this also means that our responsibilities are doubled when it comes to sustaining this success. With all humility and God's Grace, I assure the loyal viewers of Yeh Rishta as well as Bidaai that they will see many more highs coming, as far as the story lines are concerned.
Three cheers to the new leaders!!
Reporter and Author: Srividya Rajesh