Woah! 'Taarak Mehta Ka Ooltah Chashmah' taken up as a Case Study

Yes! You have read that absolutely right.

Published: Monday,Jan 22, 2018 10:26 AM GMT-07:00

Kunal Nirmal Kothari

The success story that Sab TV's Taarak Mehta Ka Ooltah Chashmah has been is certainly an inspiration to many and today, after 9 and a half years and over 2,300 episodes, it continues to go stronger than ever and fetch great numbers.

However, not many know that the show was initially rejected by several channels and makers, till Sab TV commissioned it.

And now, creating history again, the show has been selected to be a case study in a seminar which will be held by Dr. Darshan Tiwari, assistant professor at MICA institute.

The seminar will consist of students doing a thesis on marketing strategies, where Taarak Mehta Ka Ooltah Chashmah will be an integral part of it.

Where this is the first time a TV show has been included, producer Asit Modi mentioned how elated he is that the show is a part of the seminar.

Yet another feather to the show's already illustrious cap, isn't it?

Comments (1)

srilatha1 @srilatha1

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It feels good to know being rooted is still a safe bet. TMOC is like that comfort food that u come back to after binge eating the junk. Its not an honor but a recognition of d fact that simplicity is still d flavor of life. Congratulations to the team

6 years ago

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