There's great demand for fresh, engaging stories: Rithvik Dhanjani

 Actor-anchor Rithvik Dhanjani is closely associated with a new web series, and says it will cater to the increasing demand for fresh and engaging content.

The web series is the result of a collaboration between SonyLIV and Arr. It is co-produced by Rithvik and TV actor Srman Jain, and is planned for launch in early 2017.

Rithvik, who is currently anchoring dance reality TV show "Super Dancer", also plays the lead role in the new series.

Talking about the growing demand for digital content, he told sources, "Today, there is a great demand for fresh and engaging stories."

The series is about a wolf pack of three best friends -- a groom-to-be and his two quirky friends take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.

Rithvik said whether it's the writing of the web series, selling it to different channels, working with the directors and writers, its shoot locations and production, he has been involved in every part of the making of the series.