For the last couple of months, everything has been about how Apple is all set to come up with its own streaming service TV+ and HBO will also be having its own exclusive service, HBO Max. While, the latter has a long time to go before it launches, the former is all set to launch soon.
After all the wait as to when will Apple's streaming service be launched, the launch date and pricing of the service has been finally revealed. According to a report in The Hollywood Reporter, the tech giant announced Tuesday morning that subscription service TV+ will launch Nov. 1, offering originals like Jennifer Aniston and Reese Witherspoon starrer The Morning Show for $5 per month for a family subscription. In a move sure to boost signups for the service, Apple is offering anyone who buys an Apple device a year of TV+ for free.
Apple CEO Tim Cook made the announcement at the company's annual fall product event, acknowledging that people have been wondering about the details of the forthcoming service. "Our mission for TV+ is to bring the best original stories from most creative minds in TV and film," he said, describing the projects as "stories that help you find inspiration, grounded in emotion, stories to believe in, with purpose."
TV+ is launching in over 100 countries with a slate of originals that includes Morning Show, Hailee Steinfeld starrer Dickinson, Jason Momoa drama See, space drama For All Mankind and documentary The Elephant Queen. There will also be kid-friendly offerings like Helpsters from the makers of Sesame Street and Snoopy in Space. Additional originals, including Kumail Nanjiani's Little America and coming-of-age drama feature Hala, are expected to be released on the service each month.
The launch of TV+ will round out the offering in Apple's TV app, where it offers a storefront for buying and renting titles and subscriptions to third-party streaming services like Showtime and HBO Now. The revamped TV app experience, part of the Apple's plan to phase out iTunes, comes amid a push by the iPhone maker to double down on its services business, which houses revenue from subscriptions like Apple Music and iCloud. Apple has been public about its goal to grow its services revenue to over $50 billion by 2020.
In its push to become a purveyor of entertainment programming, Apple has also made a rare move and struck deals with other manufacturers to offer the app on other platforms, including Samsung, Roku and Amazon Fire TV.
TV+ will be available on iPhones, iPads, Apple TV set-top boxes, iPod touches and Macs. There will also be a web browser version of the service. The family plan includes access for up to six family members.