Taapsee Pannu turns down liquor brand endorsement

Actress Taapsee Pannu, who is a teetotaler in real life, has turned down an offer to endorse a liquor brand. She says she refused to be associated with the brand as she "doesn't want to propagate" consumption of alcohol.

The "Baby" actress added that she is picky about brand endorsements as she feels they are an extension of her personality.

"I have always been cautious of the brands and products I endorse because I think it helps my audience to form an image of how I am in real. I only endorse products I use or believe in."

"This (liquor brand) definitely doesn't feature in that list and I was pretty surprised that it came to me at first place. It's definitely not a product I would ever endorse, not only because I am a teetotaler, but also because I don't want to propagate the use of the product," Taapsee said in a statement.

The actress, who has worked in Bollywood as well as other regional industries and even has her own wedding planning company, was offered an alcohol endorsement last week.

On the film front, Taapsee is prepping up for "Running shaadi.com" and "Agra Ka Daabra".