Star Plus' decision to move Kis Desh Mein Hai Meraa Dil to the afternoon slot has not impressed it fans. They allege that the channel has been unfair to this Balaji show.
Telly Buzz had a chat with some Deshians ( Kish Desh fans on India-Forums). This is what they had to say on the above matter. "The channel has not aired any new promo of Kis Desh for a month. The last promo was aired as early as June 2009. Our show recently went through a leap and that leap was not promoted at all! But even after no promotion, the TRP's rose. Just imagine the potential the show has if, it's properly promoted? Star Plus biasness to Kish Desh is telling."
The fans go on "Kish Desh which currently telecasts at 8.30 pm mostly has a young adult's audience who, during the afternoon are busy with college or work. In this situation, obviously it's TRP's will dip( when moved to an afternoon slot) and the channel will then have an excuse to shut it down. They blamed this attitude on differences between the production house and the channel.
They further point out that till very recently, "Kis Desh has been the number 3 show on Star Plus, with an average TRP' of 2.7, and last week it reached 3.11. This Harshad Chopra show was also number 2 at the 8:30 time slot. The numero uno being Jai Shri Krishna on Colors, with a mere difference of 0.2-0.3 compared to Kis Desh".
The angry Deshians feel that their eternal love story (Kish Desh) is much better than the new show Sajan Ghar Jaana Hain, which will replace it at 8.30 pm from 5th August. "Sajan is a typical tear jerker that housewives watch and cry with. Don't you think that is is more apt for an afternoon slot?", they question.
Reporter and Author: Anil Merani