The very successful second season of Splitsvilla on MTV reached its highest ratings last week with a 1.75 TVR!! The dating reality show of Colosceum has been doing really well on the Music channel and catches the youth of today by surprise!!
On the success, Ajit Andhare, CEO Colosceum said, "Most of our shows have good rating, and Splitsvilla is the property of MTV. They wanted us to come up with a one-of-its-kind dating reality show, and we came up with this concept. The rating says it all, and the show has caught on with viewers. We need to work more as Roadies is in its sixth season, while we have just reached the second".
When asked about the USP of the show, he states, "I think this is the first time that such a concept is shown on Television. We get to see the dark side of love with all the elements of romance too in it. The fact that the show is youth-oriented and is purely based on entertainment makes it more likeable".
We wish more success to Splitsvilla in the future…
Reporter and Author: Ranjini Nair