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Sony unveils new line-up of programming..

Sony Entertainment Television will have a new look from May 25th, and here is Telly Buzz giving a gist of the new line-up of programs..

2009-05-13T17:41:00Z

On the heels of IPL ending, Sony Entertainment Television is all set to over haul its entire programming matrix.

Danish Khan, Marketing Head, Sony unveiled the long awaited new line-up to Telly Buzz which will premiere from the 25th of May. "We will launch 5 new daily shows(Four fiction and One non-fiction) all on the same day. Historical drama, Chittod Ki Rani Padmini will air at 8 PM. Sports based saga Palampur Express debuts at 8.30 PM. Bhaskar Bharti will be aired at 9 PM and Ladies Special at 9.30 PM. A big ticket non-fiction talent hunt show, 'Entertainment Ke Liye Kuch Bhi Karega' produced by Wizcraft where contestants will have to prove their talent outside of singing and dancing, featuring Farah Khan and Annu Malek as judges will air at 10 PM. The above mentioned fiction series will air from Monday to Thursday while the non-fiction show will be seen from Monday-Friday". 

Danish further said, "We have new presentations on the weekend band as well. Salman Khan's 'Dus Ka Dum' will air every Saturday starting 1st June at the 9 PM slot. There will also be another non-fiction show on the grounds of Comedy Circus on Fridays produced by Optimistyx, titled 'Dekh India Dekh' which will launch in end May".

According to our source, Boogie Woogie and CID are the only properties to have survived the overhaul, as they give good ratings. The former dance show will air on Friday and Saturday at 8 PM while the latter long running detective saga is yet to be given a time slot.
 
Explaining the logic behind the revamp, Danish says "The entire change reflects our knowledge that the market and audience profile is changing and we have to be in tune". 

He further says, "As per our new strategy, we wanted to come up with never-tried-before programming. The audience also wants something novel every time, hence each of our new offerings is of a completely different genre from the other. This is the only the first step, as we have many other shows lined up as well".

All eyes will surely be glued to the New Look Sony...

Reporter: Anil Merani, Srividya Rajesh

Author: Anil Merani

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Salman Khan Farah Khan Padmini


Comments (33)

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ILUVPREM
ILUVPREM 11 years ago I CANT BELIEVE THEY'R DOIN DAT
THEY'R MAKIN A BAD MISTAKE
sweetchilly1234
sweetchilly1234 11 years ago thank god something of material will be shown hopefully and not the same saas bahu bull...
Nadz_YuNalover
Nadz_YuNalover 11 years ago coool at last sony will get new shows i hope there up to the mark!!!!!!!! i wish they repeat KYPH!!!!!! i wud watch it again everyday.....
springsign29
springsign29 11 years ago kaisa yeh pyaar hai ,kutumb were best sony shws......
Lavender21
Lavender21 11 years ago cant they bring another show like Kaisa Yeh Pyar Hai!!!!!!!!!
raanya
raanya 11 years ago aathvan vachan must not go off air......itz d great show!!!!
mehraan
mehraan 11 years ago waitg 4 rani padmini of chittod...caught the promos luk awesome
Mistyy
Mistyy 11 years ago sony has tried this many times, their management is what needs to be changed. Horrible programming, horrible promotion..and then they ask why they have lowest TRP''s?
blueblue3
blueblue3 11 years ago they really needed this. No one really watched Sony programs but i guess things might change
bmtdloverr2050
bmtdloverr2050 11 years ago lol that sounds farmiliar lol dance india dance maybe?..''Dekh India Dekh''
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