Mumbai, May 26,2012: Sony Entertainment Television viewers will
now be able to watch their favourite shows in pristine High Definition from
28th May, 2012 as the channel keeps pace with the latest technology and gives
viewers an enhanced viewing experience. The HD feed will be available for
analog and digital distributors. It will be available on Tata Sky, Airtel, Dish
TV and Videocon, covering almost all of the current HD universe. Apart from
this it will also be available on Hathway, Seven Star & other key networks.
NP Singh, COO, Multi Screen Media Pvt
Ltd said,"I am pleased to announce
that our flagship channel Sony is all set to be broadcast in HD. Traditionally,
SET Network has always embraced technological excellence and going HD is
another step in that direction. Improving viewer delight is our aim & I am
sure that our consumers will enjoy the enhanced viewer experience
Rajani, Senior Executive Vice President and Business Head, Sony Entertainment
Television said," As a channel
that has always been a pioneer in its content offering for the TV audience at
large, Sony will continue to keep its viewers in the forefront and be a leader
in the marketplace. Going HD is a continuation of that focus and a very proud
moment for us all."
The other channel already in HD in the MSM bouquet is SIX. The IPL is also
broadcast in HD on MAX.