Sonakshi Sinha to endorse hair oil brand

"Dabangg" fame actress Sonakshi Sinha is the new face of Vatika Enriched Coconut Hair Oil. She says oiling her hair with the product helps her battle the styling aids and chemicals she has to use on her tresses as part of her profession.

"All the styling aids and chemical products I use through the course of the day is bound to take a toll on my hair. And then of course, there are the usual problems of pollution and stress, which just damages my hair further," Sonakshi said in a statement.

The 25-year-old says she has tried using other hair oils, but in vain.

"I've tried oiling my hair regularly, but that still doesn't seem enough to counter all the ill effects suffered by my hair on a daily basis. That's when I discovered Vatika Enriched Coconut Hair Oil; it was actually recommended to me by my stylist," she added.

Now she feels her hair looks "simply awesome" thanks to the product, which is said to be a pure coconut oil enriched with eight additional herbs like henna, amla, lemon and neem.

The brand also announced southern superstar Samantha Prabhu as its ambassador for south Indian markets.