Actor-producer Shreyas Talpade's "Poshter Boyz" has become the first Marathi movie to get a Google Hangout.
One of the most successful online tools, Google Hangouts have been increasingly used by Bollywood and even politicians to directly interact with their target audiences.
The focus of the "Poshter Boyz" Google Hangout was questions surrounding the movie, which recently launched its theatrical trailer, along with Shreyas' decision and experience on turning a hands-on producer.
In the interactive hangout session, Shreyas, apart from answering questions related to the trailer and his decision to turn producer also spoke at length about the music of the movie.
Lesle Lewis has composed music for the movie, another first for Marathi cinema.
The highlight of the soundtrack is the opening number, which features a fusion of a romantic melody, Lavani and a bhajan and is designed to introduce the three principal characters of the movie played by Dilip Prabhavalkar, Aniket Vishwasrao and Hrishikesh Joshi.
Meanwhile, "Poshter Boyz" trailer got an overwhelming response on the official Affluence Movies Youtube channel as it touched 1.5 lakh views within four days of its release, said a statement.
Shreyas said that "Poshter Boyz" is about three ordinary people who find their pictures on a poster promoting vasectomy and how that error changes their lives around.
Being produced under Shreyas's banner Affluence Movies Private Limited and co-produced by Hadi Ali Abrar, the film has been directed by Sameer Patil.
It was been shot across real locations across Western Maharashtra.
"Poshter Boyz" is set to hit the screens Aug 1.