Under the partnership, the e-commerce portal will sell fashion and lifestyle products backed by Bollywood celebrities including Shilpa Shetty, Akshay Kumar, Farah Khan and Bipasha Basu besides other items from Best Deal TV.
Best Deal TV, India's first celebrity shopping channel is co-founded by Akshay and Kundra.
"It's probably the first time where a TV commerce and an e-commerce site have joined hands to enhance the customer experience. This gives us a new clientele and a good reach. The idea behind this partnership is to broaden our horizons," Kundra, who is CEO of Best deal TV, said at the launch.
Starting from Shilpa's designer slim shape jeans and her line of saris to Satyug Mangalsutra bracelet, Neeta Lulla's saris and Anusha Dandekar's line of jeggings, customers will have a wide range to products to choose from the e-commerce portal and the channel right from fashion, fitness, home and kitchen, to beauty and jewellery product range.
The beauty and lifestyle selection at Best deal TV and Amazon.in also includes products from celebrities like Akshay's Twist Head-phones, Neha Dhupia's Hair Extensions, Farah Khan's Air Loc containers, Bipasha Basu's suggested Air fryers, amongst others. Soon they will alos launch Akshay's exclusive AK clothing range.
The idea behind the tie up of the shopping portals is to provide celebrity-endorsed products to Indian consumers in a fast, easy, convenient and reliable way possible at affordable prices.
"We believe that tele-shopping and online shopping will work in synergy for Indian consumers, giving them more and varied selection of products and purchase options. We look forward to delighting our customers across the country with our offering of wide and unique selection at low prices and fast delivery experience," said Vikas Purohit, Head, Amazon Fashion, India.