New Delhi, Aug 26 (IANS) After the fashion industry, designer Rohit Bal has entered the world of beauty products through a collaboration with international cosmetics brand Lancome for their bridal makeup range.
Known as 'The Lotus Collection', the range is meant to suit Indian skin types.
'Generally most of us have this notion about Lancome that it is an international cosmetics brand and caters mainly to Europeans' skin type. But this product range is different because it is specially meant for Indian skin tone,' Rohit Bal told IANS at the launch of second Lancome boutique at the Promenade in DLF Emporio mall here Wednesday.
'The idea is to enhance the beauty of the bride and make her look elegant. A bride always needs pampering and a luxurious beauty ritual to prepare for her big day,' he added.
Celebrating the association, Lancome's director Dinesh Dayal said: 'Rohit was the natural choice for us. The couturier's creative genius, combined with our understanding of beauty, led to the creation of this fine collection.'
Available in a beautiful vanity case, the collection is handpicked by Bal, keeping in mind the smallest of details to make a bride look and feel gorgeous.
The collection is available in two variants -- the silver set with 12 cosmetics products priced at Rs.15,000 while the gold set has 21 cosmetics products priced at Rs.25,000.