Richard Madden & Salma Hayek come in support of the 'Eternals' love scene

Marvel's new film, Eternals has been quite the topic of conversation for a long time now and unfortunately for all the wrong reasons. Apart from now standing as the lowest-rated Marvel film on Rotten Tomatoes and otherwise, it has also been in the buzz for presenting the unexplored territory - sex between superheroes.

But with Eternals, it is the first time in 26 Marvel cinematic universe films that an intimate conjugal moment was visibly shown between two characters. The scene — depicted by Oscar-winning director Chloé Zhao — already captured headlines before the film’s theatrical release Friday.

But Richard Madden, who stars as Ikaris, said any headline focused on superhero sex is “just kind of crass.” He calls the love scene involving his character and Gemma Chan’s Sersi an “intimate moment.”

“We’re trying to tell a love story and we’re trying to show an intimacy and a delicacy of people that have been together for many, many years,” said Madden about their characters, who fell in love thousands of years ago during the Babylonian Empire. He said the scene marked a “huge part of the start of their relationship.”

The couple are members of a race of immortal beings who have spent 7,000 years on Earth defending the world from rivals known as Deviants.

“It’s a beautiful insight into this world,” he continued. “And you know, in our heads as actors, I can think it’s very much less about superheroes doing this thing and more about two characters sharing an intimate moment.”

The film won the weekend box office, earning $71 million domestically, but has divided critics and audiences more than any previous Marvel Studios film.

Sexually suggestive scenes have not been shown in previous Marvel projects — especially since most of those films draw kid viewers. There was a one-night stand between Tony Stark and a journalist in 2008’s Iron Man, but nothing risque was shown.

Salma Hayek, who plays superhero Ajak, calls Zhao a very “elegant filmmaker.” She said the director's perspective about love and sex is different.

“There is an elegance to it,” said Salma Hayek, who believes the scene fits in with the film’s overall themes, which also include a same-sex kiss. The actor said the film explores love and it being represented in “different realms.”

“It is the love between a man and a women, the love between a man and a man,” Hayek continued. “The love of duty. The love of planet Earth, the love of friendship, the love of parenthood. You know, it explores love in many different ways. Why wouldn’t there be a love scene.”